SEO is one of the important elements to rank our content in google SERP. SEO has typically two parts On-Page SEO & Off-Page SEO. In this blog we will be discussing about On-Page SEO and how it can skyrocket your website from last to Google’s first page.
On-page SEO attracts search engines and helps people understand, identify, and rank your content, it is used to get the search visibility of blogs, articles, and web pages. So, here is the checklist of On-Page SEO.
1. Header Tags
Header tags are generally HTML tags that helps the browser to understand what styling should be used to display the text on a webpage.
So, here is the example how header tag looks in HTML.
<h1>What is a Header Tag? </h1>
Like headings in advertisement or print content, header tags are just like the same it is just like a title of a content that helps to introduce the content in brief or a short line. HTML header tags follow a hierarchy, from <h1> to <h6>.
H1 tags are used for the most important text of a content, such as the main theme or title/heading of a content.
H2 and H3 tags are commonly used as subheadings.
Lastly, H4, H5, and H6 tags may be used to give further structure within those subsections.
Important Point: We should use the H1 tag once per page because the H1 tag helps Google understand the structure of the page. Be sure that your H1 tag also contains your target keyword of the content.
2. Sitemap Checkup
To check the sitemap, you need an XML file to check robots.txt.
Robots.txt is an important file that contains directives for search engine robots. This is also the place which includes the link to the sitemap to make it easier for search engines to detect the sitemap and crawl the website.
To view the robots.txt file of any website, simply add /robots.txt to the domain. In the case of our website, it’s http://appsomatic.net/robots.txt.
3. Mobile-Friendliness Test
In 2015, Google said that mobile friendliness would soon be a ranking factor for searches made on mobile devices. When you consider that Google is now prioritising mobile-first indexing, it’s clear that your website must be mobile-friendly to rank. To detect issues and select them for correction, run your website or a specific URL using Google’s Mobile-Friendly Testing Tool.
4. Canonical Checkup
Canonicalization is the process of determining the main or actual URL address for subsequent indexing by Google search engine. It is important to use canonical meta tag in conjunction to 301 redirections to the actual URL address. You can quickly resolve duplicate content issues with this attribute.
To check your website Canonical, here are steps to follow:
- Go to your website and click CTRL+U.
- After, the page opens click CTRL+F to find your canonical.
- And check whether it is connected to the actual web page or not.
5. URL Checkup
Many times, we tend to make the mistake of creating our URL too long or with multiple errors. Web page URLs must be short and crisp, including rich keyword in it, use only the target keyword at the beginning of the URL. Try to avoid long cluttered URLs, as short URLs are proven to rank better in search engine results. For example, if you are writing about different types of cupcakes then your website URL should be yourwebsite.com/10-best-cupcakes-recipes/ and should include keyword which is more SEO friendly than yourwebsite.com/10-best-types-of-cupcakes-out-there.
6. Meta data Checkup
Meta Data is the short description of your content, which contains the targeted keyword or keyword phrase, and it should be around 150-155 characters in length. And, if your meta description contains or matches the exact keyword the user is searching for, it will become bold in search results. To check whether your title and meta description is meeting the google guidelines, use totheweb to check your website.
We also have Open graph that displays the information on social media feeds like Facebook, LinkedIn, and Twitter. If you can add open graphs properly, it will make your content look good, allowing it to receive more clicks, likes, and shares from user. However, social media does not directly impact the search results. But it helps your brand to get more visibility to the users and always there’s an opportunity to acquire more backlinks from social media.
Check open graphs of websites by adding SEO Minion extension.
- After adding the extension, go to your website page, then click on SEO minion icon.
- Click on Analyse On-Page SEO.
- Then scroll down and here is the open graph description of your page.
7. Images Checkup
Checking up the images in your website is important because it directly impacts the page load speed. Resize images that are not appropriate. And this will also allow for increased page load speed, which directly impacts the search results. To check oversized images, use Google Lighthouse extension tool. This tool identifies any image on your page that is too large and lead to decreased page load speeds. Next, correct them with proper resize images.
- Always use original images because using unique images on your website does have a positive impact on organic web rankings as well as image rankings. If you use stock images in your website, take pictures and create your own custom images for uniqueness.
- Include Images on Every Page: Images, videos and other multimedia helps to attract the audience to stay on your site and reduce bounce rate, which are the two important factors for website rankings.
- The use of images will help you to break up your content and you can include your targeted keywords in your image’s alt tag. We tend to overlook the optimization of image file name, make sure to include a brief description of your image in the file name as well.
8. Internal Linking
An internal link is any link that links your website’s one page to another page on your website. Users and search engines use links to find content in your website. And internal Linking also help user to navigate and discover new content in your website. Search engines also use links to navigate your site. They won’t see a page if there are no links to it.
There are different types of internal links. In addition to links on your homepage, menu, post feed, etc, you can also add links within your content like blogs or case studies. We call those contextual links. Contextual links direct your users to interesting and related content of what they are searching for. The more links a particular page receives, the more important it will seem to search engines. Therefore, good internal links are important for your SEO.
9. Schema Markup
Schema data or schema markup helps you to show ratings, reviews FAQs and etc in the Rich Snippets. Use Schema Markup Generator to generate the code and embed that in your website. In Fact, studies have shown that “you can get up to a 30 percent increase in CTR with structured markup.
10. Page Speed
Every ecommerce must have their website to attract more audience online, influence people to consume your content, make them purchase etc. Similarly, your page speed also influences user perceptions, no one has time to wait and stay in a website that takes 10 seconds to load. So, if your page loads slowly, you’ve lost them before your page finishes loading. By 3 seconds, you’ve lost 45 percent of your visitors. A decrease in page speed of as little as 400 milliseconds affects people’s perceptions of a site, about the brand, and its products. So according to Google, be sure that your page takes maximum of 2 seconds to load.
So, to help you with your On-Page SEO Services, here we are:
Build Your Brand with Appsomatic On-Page SEO services
At Appsomatic, we use effective On-Page SEO strategies to promote your business. We provide best landing page conversion practices to grab the audience’s attention and convince them to act.
As a full-service Software Company, we also help you with:
- Accurate data tracking using Google Analytics
- Continuous conversion rate optimization
- Exploring other platforms, such as Amazon advertising
- Leveraging social media advertising for a holistic ad strategy
Partner with us and let our experienced team convert your site visitors into qualified leads and sales!