After Creating your Google My Business profile, the first question might come to your mind is How do I get more views on Google My Business? How do I get reviews for my Business, how to get more calls etc. As we Already know, Google My Business is a free listing directory and one of the most popular search engines on the internet. Like GMB, there are other directories and search engines for different niches and industries. Your Google My Business can give you potential clients by the information provided by you like Hours of Operation, phone number, website and directions with a click button. Customers may get an inside look at your business by viewing your free GMB profile, which includes information about your busiest hours as well as review ratings. If you’re just getting started or have a limited budget, and having such a fantastic resource for free can help you focus your efforts elsewhere. Companies that Google trust get the most credit, and you can build that trust by having consistent data across all of your assets.
The three most crucial pieces of data that every company must have been:
Your Company’s Name – It may seem simple, but even if you have many locations, making sure that your company name matches exactly what you have on Google My Business is important.
Address: Google will provide mail verification of your actual address to lend credibility; however, it is crucial that your address matches. Tip: We recommend that you keep the address on your website in the preferred Google format.
Phone Number — If you serve local consumers, it’s a good idea to make your website mobile-friendly so that users may call your business directly from Google and your website. Pro tip: Only utilise call tracking numbers if you intend to use that number for all of your online phone numbers; we’re looking for consistency.
Importance of Google My Business
Because it’s often the first thing your customers see when they search for your business, Google My Business has always been significant. The advantages of GMB are numerous. To give you an idea of what you can achieve by optimising your GMB account, here are a few significant benefits:
- A finished GMB listing can increase a company’s local SEO ranking on its own.
- When searchers see your company’s vital information shown on the right-hand side of the interface, it makes an immediate first impression.
Google Maps integration on GMB makes it easy for customers to find your business on the world’s most popular mobile map and directions app.
- Direct messaging capability – clients may use the GMB interface to send messages straight to your company’s phone number or email address.
- Customer reviews appear on your GMB profile, providing your company social reputation comparable to Yelp or Trustpilot.
In addition, the decrease of crowd-sourced review apps like Yelp has aided GMB in reaching new heights. Customers are more often than not using GMB to find thoughts and evaluations of a business rather than other platforms, thus keeping your GMB active and well-curated is beneficial.
So, here are Google My Business SEO tips:
Google my business for local seo can help in traffic generation for your Business.
There are several types of Post in Google My Business, by choosing the right type of Google My Business post, you can leverage the benefits of it. Here are the five different types of Google My Business posts available right now:
COVID-19, or Hours updates, is a new type of post that Google My Company introduced to handle ongoing business adjustments throughout the epidemic.
Offers: Consider this a “promotional” type of post where you can promote your company’s sales and special deals.
Products: You can highlight individual products in a unique “Product tab” where users can see photographs, specifications, and other information about the products you’ve chosen.
What’s new is that This section contains any general information about your company, such as images, videos, descriptions, or the announcement of new services.
This post type allows you to share upcoming events that your company is hosting or participating in. Titles, start and end dates, and timing information are required for all events.
Make sure your description is appropriate.
Take the time to develop a solid description for your listing, and when possible, make it as local as possible to make it more relevant to the user. The description serves as an overview of what your company does, and keywords relating to it can be included. Your GMB description can be up to 750 characters long, however the most important information should be included in the first few phrases. Include 2-3 terms that best define your company.
Include Keywords and Hashtags in posts
Include keywords and Hashtags in your posts that might appeal to searchers in your short post to boost relevancy. If you’re stuck for ideas, put yourself in the shoes of a customer and think about what words and phrases will catch their attention the most.
Get Professional Photographs
There’s no need to go into detail regarding the importance of photographs in attracting customers to your company.
Get someone with a good camera and an eye for angles to shoot some gorgeous photos of your establishment if you want to stand out on Google.
Tip: Having individuals in images is more appealing psychologically than having empty spaces.
It’s difficult enough to stand out in local SEO.
Beat off your local competitors by uploading images to your Google My Business profile on a regular basis when the seasons change or events occur.
Your images will be geo-tagged if you have a current smart phone, providing additional confirmation to your business.
Collect reviews if you want to rank better in search and map results. Reviews are important when it comes to ranking in local search since they operate as real-world cues of what people think about a business. Not only that, but they provide social proof to potential customers, assisting them in deciding whether or not to do business with you. Asking for reviews is the greatest way to get them. Look for customers that have shown satisfaction with your product or service. Set up a templated email to make collecting reviews easier, but be sure to personalise it as much as possible before sending!
Respond to Customer Reviews
Make sure you respond to all reviews, good or bad (especially bad), so your consumer knows you care about them and their experience with your company. This will also assist other customers in developing trust in your brand. Customers that submit a positive review should be acknowledged and thanked because it demonstrates a level of engagement at the post-purchase stage.
Finally, you can use your reviews to grow your business by learning what people enjoy and don’t like and then improving on it. For a business, reviews are really useful information.
As products, you can include the following:
Virtual inventory, like software, is a type of virtual inventory.
There’s a compelling case to be made for listing your services as products, because they’re more prominent and have those powerful, related calls-to-action. As far as we can tell, Google doesn’t mind if you list both products and services, so you can do both!
You can Add:
- Product image
- Product name
When you create a new business in Google My Business, you are prompted to choose a category for your company. Our Appsomatic team, as one of the best Shopify SEO and eCommerce SEO Services, conducts this on a regular basis, especially as part of our manual On Page SEO Services. When you choose a category for your business, it helps it appear in Google My Business and Google Maps for relevant searches, which might help your business get traction if you primarily target local clients.
Here are some numbers to remember:
You can choose up to ten categories for your business on Google.
Only one option is available.
Keep an eye on your competitors.
Have you heard the phrase “keep your friends close and your enemies closer”? If you don’t keep an eye on what your competitors are doing, they’ll be able to use new, better marketing strategies that you’re not even aware of in the competitive world of business. The greatest approach to keep ahead of the game is to actively observe and analyse what they’re doing in terms of marketing, web design, and products or services. You might even discover an opportunity that they aren’t taking advantage of and use it to promote your company.