In today’s competitive business, it is imperative that business owners do extremely well at highly effective marketing strategies that will attract as many potential customers as possible. The best way to do that is to create extraordinary content that people find educational—content designed to help people achieve their objective goals. If written correctly, each new piece of content posted will move a potential customer through all three stages of the buyer’s journey: awareness, consideration and, finally, the decision stage, which is when a potential customer decides to actually to purchase your services or become your business partner.
Blogs also another source of content that will attract new visitors to your website and to your physical business location. Visitors who come to your website should come to realize that you are a business expert who is worthy of their trust, who has answers to their questions, enabling them to reach their business goals. Once you establish yourself as such, that’s when the magic happens!
Measuring the success of your remarkable content creation as lead generating tools.
Let’s not forget that while you’re providing visitors with free resources, you’re incurring costs whenever you create remarkable content for your website. It’s important to understand how to measure your success. Seeing how well these tools are working for you will ensure that you continue your efforts, since content creation must be consistent.
How to Create Remarkable Content (Blogs)
While there are many ways to measure how well your blogs is being received by visitors, we’ll focus on the top three for each.
First, let’s examine blogs. Blogs give your business credibility both with the public and with search engines, including Google. Blogging frequently (especially more often than your competitors) means you’ll be looked at as an industry leader, improves your business ranking online and increases the traffic to your website. Here are the ways to determine results:
Page Views show you how many times a visitor clicked on your blog. This information gives you insight into the kinds of topics your audience finds helpful. You can then write more blogs on the subjects that matter to your audience while avoiding topics that are less interesting to them. In this way, writing the right kinds of blogs regularly will have a tremendous effect on the increase in traffic to your website.
Your blogs need to be keyword-centric. Pick a topic and be sure to write for your audience, not the search engines! If you write educational, authoritative blogs that center on a specific keyword, you’ll climb higher and higher on the Search Engine Results Page. Doing so will help you attract more visitors, which will create more leads, resulting in more new-member signups.
Comments on your blogs, as well as the frequency of which your blogs are shared through social media, is another way to gauge how well your content is liked. Invite comments to your blog and always use social media sharing buttons so that readers can share within their own networks.
Landing Page Visits
The Landing Page should provide enough details about the visitor’s interest, inviting him or her to fill out the corresponding call to action (CTA). Track the number of visits to your Landing Pages. If you’re finding the number is low (relative to your lead-generating goals), consider writing more compelling content in your e-books and monitor how the traffic increases over time.
This matrix shows how many people actually completed the form and downloaded the e-book. You may find that some current members are also downloading the e-books. That’s a good thing. This creates opportunities to further understand your current members’ needs and up sell them. You’ll also be able to track how many new leads downloaded the e-book. Be sure to set up categories for both new leads and current members.
Social Media Shares
This matrix shows how many people were interested enough in your e-book to share it with their social media networks. The more often your e-book is shared in social media outlets, the further your reach will be. Always include social media sharing buttons on your e-books too.
It’s not enough to simply have a website. Make sure you create remarkable content to drive more traffic to your website, and then utilize tools to measure how well your content is improving your rankings, visits to your website and generating new leads. Constantly monitoring your content’s performance will keep you ahead of the competition.